I'm sure most of you know who Louis CK is... if not, you should look into him. He's a comedian that started out as a writer, he wrote, directed and produced a few projects, eventually broke out as a comedian, he has his own show on FX, which he created, writes, directs and edits and he's a big draw when he tours. The show, "Louie", is awesome, by the way. Anyhow, he's just done something that rattled the cages at a few big media companies... he self-distributed his latest show, "Louis CK - Live At The Beacon Theater", on his own. It's only available on his site at a cost of $5, worldwide, paid via PayPal and you just download it and it's free of any restrictions. Burn it to DVD, watch it on your computer, share it, pirate it, whatever... and how did it do? Well, he gives a statement on his site, which I'll link to here.
This has drummed up a lot of press (CBS, mashable, mediabistro) and rightfully so, this is NOT what the big media companies and major distributors want to see. However, is it the future of distribution? Could something like this work for indie horror? I think so... In fact, I think this is exactly the direction that indie horror needs to go. Drop the cost of the product and make it easily accessible, then cut out the middle man. Less money overall, but a happier consumer and a happy filmmaker.
Check out what he has to say and let us know what you think. I think this is revolutionary.