As you may or may not know, us Dead Harvey guys are working on a pilot for a show called Dead Harvey TV. You can check out our posts on its progress here, here and here. Anyhow, as much as I fantasize about it being the next "Three's Company" or "Alf" and that networks will crawl all over each other to take a look at it, I have to face facts... they've got bigger fish to fry and, well, we're more like a barnacle in the ocean that they play in. So, I've been thinking about alternate forms of distribution, outside of the mainstream, that may be viable options. I was thinking about XBox or PS3 and wondering if they would be interested in something like this for their online networks. Maybe Netflix or some VOD service would have a use for it? We could work with some web-based company and stream it, maybe? I mean, there's lots of options out there. Well, what if no one wanted to pay us for it and we just wanted to find an audience? Well, what about Amazon.com? So, I looked into it...
But first, check out this email that ended up in my inbox...
We are excited to announce that Box Office Mojo has been acquired by IMDb.com, Inc., a subsidiary of Amazon.com, Inc. This is a major landmark in the nine year history of our company.
Box Office Mojo will continue to operate as a standalone business and produce analysis and the most comprehensive box office tracking freely available online. Our headquarters will also remain in the Los Angeles area.
We expect this change to allow us to expand our offering to readers like you by leveraging IMDb's comprehensive database of movies and those who make them. IMDb is committed to further developing the Box Office Mojo brand and building upon the success of the past nine years.
Our readers have been a vital component in our success, and we are grateful for your continuing support. Please feel free to email us with your questions or feedback at firstname.lastname@example.org.
We realize this is important news for our community, and we are confident that this acquisition will benefit Box Office Mojo readers and provide us with many opportunities for future growth.
Okay, so... interesting, huh? Now, go to Withoutabox.com and tell me what it says at the bottom... you don't really have to go there, I'm going to quote it, but that's right, "A division of IMDB, an Amazon.com company". Alright, so what? So, let's tally this up. Amazon owns: IMDB, box office mojo and Withoutabox. That's a lot of film related stuff. So, where am I going with this? Well, check out what's at the bottom of an email I got from Withoutabox.com...
FILM MARKETING 101
1) Get an IMDb Title Page for your film. Most films now qualify as soon as their first Withoutabox submission is received by a festival.
2) Bring that Title Page alive by uploading video ASAP: Trailers, Clips, or even your Full Movie to build momentum and word-of-mouth.
3) Sell copies of your film on DVD and Video On Demand, on Amazon.com and other channels, all via CreateSpace. Setup is free, risk is none, and it works as well for selling 10 as 10,000.
Filmmakers who take charge EARLY in these ways see the benefits every day. You can, too. Your Withoutabox Account Home Page has complete step-by-step details to help you find your worldwide audience. So log in today, get with the program - and let us know how else we can help!
So, why would Amazon be promoting CreateSpace.com, an on-demand publishing company that allows you to make your own books, music and video's available to millions of customers? Oh, that's right... it's another Amazon.com company.
It looks like Amazon.com doesn't just own a lot of film related companies, they own a lot of INDIE film related companies. Really, if you've just finished a film, you can submit it to all the festivals, easily, through Withoutabox. Then you can get listed on IMDB.com and promote it. Then, you can submit it to CreateSpace.com and have it available on Amazon.com and Amazon VOD... and it can all be tracked and talked about on Box Office Mojo. ALL companies owned by Amazon.com... I don't even need to find a distributor. Amazon does it all and it doesn't even cost me much.
Long and short, who the hell knows what the future holds for media and media consumption? Only time will tell. But until we find out, you and we, both, do have a lot of options when it comes to finding a company or place to distribute our content, and I think more options are coming. But right now it looks like all of us indie filmmakers better get to know Amazon. They're a one-stop shop for indie filmmakers and it looks like they've got some sort of plan to be involved in the scene for a while...