It seems like we've reached a tipping point with the internet... I mean, not the news part, the distribution part. So, I'm definitely going to be posting once a week on internet and internet related things that are pertinent to indie horror or indie filmmaking. At this point, the internet is your biggest, best and cheapest tool for marketing and PR, but, soon enough, it could be your easiest and most profitable distribution channel. The internet! It's not just for porn anymore!
So, right out of the gate, here's some big news... Although the video's will be hosted by the studios, who will retain control, collect traffic and ad revenue and avoid sticky copyright problems, Youtube is now, in fact, showing Sony, CBS and Lionsgate Movies... legally. Click here to see the article on TheWrap.com called "Youtube Creates Channel for Movies, TV Shows". This is actually a pretty big deal for a few reasons... the first reason is, this legitimizes Youtube as a real distribution channel and could enable it to create partnerships and generate some real revenue. For you, it means you could follow suit. If it catches on, there's no reason that there wouldn't be a Sony channel, a CBS channel, a Lionsgate channel, a Dead Harvey channel and your channel... then people could scroll through them, mark favorites and use it like they use iTunes. The other thing that I think is pretty big here is what it could mean for the internet as a distribution channel. Currently, the internet is seen as a place where people get pirated and illegal content, plus watch videos of people getting kicked in the balls and check out tranny porn. This shit here, this is legal. This can create a win/win situation. I mean, what if the studios started teaming up with the Torrent sites next and said, fine... remove prerelease and leaked stuff, like what just happened with "X-Men Origins: Wolverine" (My God, what a disaster!) and we'll provide you with DVD quality releases when they're legitimately released on DVD... but we're putting in ads and we want a good portion of the revenue. Like I said, this all adds up... and one day, the internet will be your biggest distribution source and major studios and indie guys alike will both be making money off it.
So, check this out... We've talked plenty about the future of film and I've mentioned how I think that, as we progress, you're going to see more and more marketing and advertising dollars subsidizing film projects. To me, it just makes sense... it's no cost to the viewer, it helps pay for production and the advertiser gets their brand in front of an audience. Everyone wins. Well, now there's Filmmortal. Taken right from their site, "Filmmortal is a revolutionary tool which enables Filmmakers and Advertisers to bid on Product Placement opportunities in REAL TIME. The company was founded on the principle to help aspiring and talented indie filmmakers get their dream projects made by receiving financial aid in return for placing products and brands in scenes or storylines." I'm not sure when they got started, as there's not a ton of activity on it... but there is activity. In fact, there's some serious activity. I don't think it costs anything, so you should definitely check it out. Why wouldn't you try to raise some extra coin by listing your project?
Like I've said many times before, when you're an indie filmmaker, you're not just the filmmaker. You also have to be the producer, the PR guy, the marketer, the agent, manager... everything. And marketing and PR is probably the biggest thing that you need to know, it'll make or break your film. It'll make it sit on your computer or it'll put it on the shelves of your local video store. Having said that, there's always something you can learn from watching the big boys... and here's an article to check out from Adage.com called "Marketing Lessons from "Paul Blart: Mall Cop", which you can find here. Now, to be honest, after reading the article, things like The Superbowl and when you release your film aren't going to have much of an effect for you, but there is stuff you can take away from this. I think the most important thing is to try to involve your community. Get locals involved, inform the local press of what you're doing, then, once it's done, try to get a local screening, promote the hell out of it in town. Then, put together a press kit, based on everything that you did. Not only will doing all that boost your confidence and get you rolling, the press kit and the result of doing all that could help you sell the film.
Lastly... another strange clip wound up in my inbox. I think the cat's out of the bag on what's going on here, but... did you see the first one? Find it here.