Alright you primitive screw-heads... Bruce is back.

"My Name is Bruce" is not going to be for everyone, in fact... it's a film by Bruce Campbell for Bruce Campbell fans. "Bruce leads a posse of dim-witted residents of Gold Lick, Oregon, in search of Guan-di, the Chinese god of War." This is, of course, after the citizens of Gold Lick mistake the real Bruce Campbell for his character, Ash, from the "Evil Dead" series. It oozes Bruce Campbell and I love the concept, but I haven't seen the movie. As for recent "Bruce Campbell films for Bruce Campbell fans", I loved the concept for "Bubba Ho-Tep" when I first read about it and I thought it delivered. As one of those Bruce Campbell fans, I have to say, I'm looking forward to "My Name is Bruce".

However, what I'm really interested in is how this movie does. It's directed by, stars and is produced by Bruce Campbell... without question, it's a Bruce Campbell vehicle. So, how much 'pull' does he actually have? I'm betting that he has more than enough to make this work, which says a lot. He knows his audience, he knows what they want, he knows what they'll pay and what he can expect to get back... and then he comes through. It's a model that all genre filmmakers should follow - know your audience, know what to exepect back, then make your film with all that in mind.

Here's the link to the "My Name is Bruce" page on Bruce Campbell's official site. The trailer is below...