Three Thoughts and A Cocktail

I don't know about where you are, but here... it's officially Fall. So, to celebrate, let's share a good, Fall cocktail. It's called a 'Dr. Morgan'. First, you take 2 oz (minimum) of Captain Morgan's Original Spiced Rum, then add a splash of Dr. Pepper Soda... and stir together in a highball glass that's filled with ice cubes. Delicious.

So, as happens about once a month or so, I've been dealing with internet problems this morning... I finally got it working again, but now I only have a short period of time before I have to head out. However, there are a few, cool things that came through my inbox this week and I wanted to share.

First off, we've been talking about "Paranormal Activity" quite a bit and so we should. It's a film that was born from our little world of micro-budgets that broke through to the big time and launched a career. Really, all we can hope is that this story shines just a bit of the spotlight on the indie scene and maybe, just maybe, it can help other filmmakers out... in any case, TheWrap.com did a piece on writer/director Oren Peli and it discusses the film, what it's done for him and what's next for him. Here's a link to the article, it's pretty cool... even though it downplays how long it took for the film to get to this point.

I was reading an article on Indieflix that directed me over to a blog by Jon Reiss. He's a filmmaker, but he also just wrote a book called "Think Outside The Box (Office): The Ultimate Guide to Film Distribution And Marketing For the Digital Era". I'm going to do my due diligence and look in to the book a bit more and I may actually try to reach out to Jon to see if he'll talk with us, but I highly recommend you look into it, too. As an indie filmmaker, you really need to know about marketing. It's essential knowledge. Even if you have someone doing the marketing for you, you should know how to be marketable. Really, at absolute worst, you should read through his blog every once in a while. There's some great info in there. Here's a link.

Lastly, I'm going to embed episode one of a new web series called "The Scare Game". It's a horror/comedy series from Uncanny Entertainment that's cast and crewed out of New Mexico. Season one will consist of thirteen 7 - 10 minute episodes exploring horror, voyeurism and fandom...



Have a great weekend... see you next week.

More "Paranormal Activity" Talk and What You Can Learn From It

So, it's official... "Paranormal Activity" can be added to micro-cinema filmmaking lore. It has done what only "El Mariachi", "Open Water" and "The Blair Witch Project" have managed to do before it... and that is make a film, for next to nothing, and have it become a veritable Hollywood hit. How much of a hit was "Paranormal Activity"? Well, The film opened on September 25 on 12 screens, taking in $77,873 on its first weekend for an average of $6,489 per venue. Then, it opened to 33 theaters on October 1, doubling the box office reception, and it grossed $532,242, for an average of $16,129 per venue, bringing the 10-day total to $776,763. After that, it expanded to 160 theaters on the October 9-11 weekend and has now grossed, in total, $7,900,695. Should we compare that to the other big-budget Hollywood films that came out over the weekend? Why not? "Paranormal Activity" came in at #4 for the weekend, behind "Couples Retreat", "Zombieland" and "Cloudy with a Chance of Meatballs", but it had the best per-theater average for any film in release... and the buzz isn't dying. In fact, you can expect another big weekend, this weekend. There's not question about it - made for $15,000, it's going to be the most profitable film in Hollywood this year.

I'm sure that a lot of budding and fledgling filmmakers are salivating at the fact that a no-budget film came out of nowhere to make millions. Hey, if they can do it, we can do it! Of course, people rarely know the backstory, they just see it as an overnight success. So, what is the backstory? The idea came to writer/director Oren Peli a few years back, who knows when, really... Around 2005, he began prepping his house for shooting, while doing piles and piles of research on actual paranormal activity. The film was shot over 7 days in 2006, then he went into post-production.... for a while. He pushed the festival circuit as much as he could and eventually caught the attention of a rep at CAA, who signed him and helped him get the film into Screamfest in 2007. They gave away DVD after DVD to any distributor that would listen, but all to no avail. Then, they tried to get it into Sundance, but Sundance wouldn't accept it, but they did get it into Slamdance in 2008 and it screened well, but STILL no distributor would accept it. Later in 2008, a copy wound up at Dreamworks and it was passed around, people pestered their superiors, and it wound up in the hands of Studio Chief Stacey Snider, who then passed it on to Steven Spielberg... who gave it a thumbs up and THEN it got it's limited theatrical debut, which brings us to about where we are today. Easy journey, huh? Only 5 years or so for the pay day... and that goes without mentioning the amount of luck involved.

By no means am I trying to dissuade you from making your film, I'm just trying to tell you what was involved in making this film the success that it was... and if you have aspirations to follow suit on these very few films that have made the jump from micro-cinema to Hollywood success, we should look at the traits that they share. First up, notice that NONE of them were comedies... or even had comedic elements. They all took their subject matter realistically and extremely seriously. The only exception may be "El Mariachi", but it was more of dramatic piece and the humor fit. Further, they used the format to fit the film. "El Mariachi" was shot on grainy 16mm, which fit the film; "Blair Witch" and "Paranormal Activity" used camcorders and shot the films as if they were documentaries; and "Open Water" was shot on HD digital video, which gave it that real-life feel. So, use the format to your advantage and make it make sense. Also, all of the filmmakers took years, with huge sacrifices, before finally getting the film out. Oren Peli and company showed enormous amounts of patience over 5 years to get it to this point. The "Blair Witch" guys dedicated years into building an online campaign that built their fanbase. Robert Rodriguez lived off giving blood while he made "El Mariachi". Lastly, and possibly most importantly, all of them managed to get someone in the industry on board at an early stage and almost all of them passed on early distribution deals, holding out for some sort of representation and a better deal.

At the end of the day, "Paranormal Activity" will not be the last micro-cinema hit... there's more to come. The next one could come out this year, it could come out in 5 years... but it will come out and it may be because they watched what these guys did and built on that.

A little "Paranormal Activity" and a dash of "The Filmmakers Book of the Dead"

By now, I'm sure you've heard of this little no-budget indie horror film from Oren Peli called "Paranormal Activity". No? Well, it premiered at Screamfest in 2007, then Peli got picked up by CAA, then it had a big screening at Slamdance in 2008, was eventually picked up by Dreamworks / Paramount and is now getting a limited theatrical release. It was shot for around $15,000 and rumor around the campfire says it's genuinely frightening... in fact, when things were stalled at Dreamworks, Studio Chief Stacey Snider and Production Chief Adam Goodman gave a copy of the DVD to Steven Spielberg, who took it home to watch... and then, legend has it, he brought it back in a garbage bag the next day because he thought the DVD was haunted. Another story has him turning it off halfway through... but only because he was too scared to get through it. In any case, he did see it and he did get it the release they wanted AND he greenlit a remake that was to be made by Oren Peli because they wanted to be "in business" with him. It's the kind of story that indie horror filmmakers lean on. Bank on. Get jealous of. It's the kind of story that makes an indie filmmaker think, "I can do that".

Well, our congratulations go out to Oren Peli, it's an awesome success story, and I'm not saying you can't do what he did. In fact, you most certainly can... but, you need to realize a few things first. One, success stories like this aren't exactly common. There's probably 5,000 micro-budget films released every year (and I feel like I see maybe 1,000 of them). Then, there's probably more than that that are actually made, but never see the light of day... we can call them wastage. Films that probably didn't get finished because the filmmakers didn't actually think things through. Further, we'll go years before seeing a "hit" out of that pool. In fact, you can count the micro-cinema "hits" on one hand. "The Blair Witch Project", "Open Water", "El Mariachi" and... "Paranormal Activity"? I can't think of any other MASSIVE success stories off hand, please post a comment if you can think of others. Now, do the math. That's around 5 films over 10 years. So, 5 in a minimum of 50,000 or a 1 in 10,000 chance.

I don't mean to dissuade you, the odds are better than winning the lotto and Lord knows how much money I waste on that. Also, your goal may just be to get a film made and, obviously, the definition of a successful film is different for everyone. Maybe you don't want a blockbuster, maybe you just want to make more than your initial investment back? Regardless, what I would urge you to do is to know what you're getting in to. Know how this scene works and really figure things out before you spend your first dollar. There's various ways to do this... the easy, and most entertaining way is, watch a lot of indie horror films. The other, read everything you can on the subject. Blogs like this, Variety, Hollywood Reporter, other horror sites and whatever books you can find. Granted, there aren't too many books on the subject, but they do exist and we had the chance to talk to the author of one such book, here.

The following is an interview with Danny Draven, a filmmaker and author. He recently wrote the book "The Filmmaker's Book of The Dead" and it's all about the indie horror industry. We discussed the book and he offered up some good advice for you filmmakers... if you want more advice than this, well... you're going to have to pick up the book.

First off, tell us a bit about yourself. What are your influences, what got you into indie film?

I'm an independent filmmaker that mainly makes horror films. My new film, GHOST MONTH, just came out on DVD and Blu-Ray. I started out making movies with J.R. Bookwalter of Tempe Entertainment and that led to making films with Charles Band at Full Moon Pictures. I've always wanted to make indie films as a springboard to learn everything I could about making movies.

Film school: yes or no?

Yes. I'm a graduate of Emerson College in Boston where I attended film school. I learned a lot of theory and practice and was turned onto a lot of films and filmmakers at school, so for that I'm grateful. But, almost everything I learned about filmmaking was from being on set and doing it myself. I would say take your film school money and make your movie! You don't need a school to validate or qualify you to make a film, all it takes is your desire to do it yourself.

Tell us a bit about your book, “Filmmaker’s Book of the Dead”

The book was written for indie filmmakers. It's over 300 full color pages and I promise you it's packed with information you need to avoid the pitfalls of making and selling a film. It took me a year to write it, and I include everything I wish someone told me before I started making movies. The goal is to give you an insider's look and help you along the way.

Take us through the process of getting a book published… as an indie filmmaker yourself, what are the similarities and differences between that and getting a film distributed?

Actually, writing a book is a lot like a film production except it takes a bit longer. It all starts with an idea and concept, develops into an outline, gets approved, goes into the writing stage, gets edited, and finally gets printed and marketed like any product.

Is the book specifically for indie horror filmmakers or would the casual reader get anything out of it?

It's NOT just for horror filmmakers, anyone interested in indie filmmaking and distribution can benefit from the information. Don't let the cover fool you, it is very specific for horror subjects in areas, but the content on how to save money, run an efficient production, marketing, and distribution make with a valuable guide for all. It also has very exclusive interviews with filmmakers like Lloyd Kaufman, Robert Kurtzman, James Wan, Stuart Gordon, Robert Englund, and many more, talking specifically about things like directing, acting and production tips.

As our readers our mainly indie horror filmmakers and your book is about indie horror filmmaking… if you could pass on just a few key tips, what would they be? What should every indie horror filmmaker know?

Shoot your movie in the highest HD quality you can afford, and make sure the quality stays high throughout the post process. If you want to SELL your film, it must be deliverable to a distributor. You must create an attractive, sellable product.

As it’s the one topic that everyone’s interested in, let’s talk about getting distribution for an indie film. What should every filmmaker know before they start sending out screeners and contacting distributors?

This is such a massive topic and I go into detail in my book on it. The most important thing to remember is to make sure your movie is deliverable to a distributor. This means having the proper masters and documentation ready and a passed QC report.

Talk about the indie horror scene right now. Where’s it at and where do you see it going?

I think the horror genre is better than ever, however, there is a lot of product on the market. There are a lot of films not getting distribution deals. In my book, I talk about getting a studio distribution deal VS. self-distribution. I think the biggest problem for the indie horror guys is usually distribution.

Where can people find out more about “The Filmmakers Book of the Dead” and/or buy a copy?

It will be in bookstores everywhere from Focal Press on Janaury 8, 2010. You can pre-order a copy at Amazon.com, buy.com, bn.com, borders.com, and many other fine retailers. I recommend pre-ordering to secure your copy!

What’s next for you?

A new film and book coming soon.